- product placement
- product placement ˈproduct ˌplacement \This used to be nested under 'placement', but it doesn't fit there so I have made it a HWD. noun [countable, uncountable] MARKETINGwhen the maker of a product arranges for it to appear in a film or television programme as a form of advertising:
• Product placement has turned feature films into a series of disguised commercials.
* * *product placement UK US noun [U] (also embedded marketing) MARKETING► a form of advertising in which a product appears or is mentioned as part of a film or television programme: »
An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes.»
Sales of the boots really took off after some careful product placement in a kids' TV series.
Financial and business terms. 2012.